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Ask the Experts in 'Fix My Problem' Series

By Lynn Marcinkowski Woolf posted on September 6, 2017 | Posted in Best Practices

Rural Lifestyle Dealer is continuing its “Fix My Problem” series and we're asking you to submit issues facing your dealerships, anonymously if you'd like, and we'll turn to our experts to help find a solution.

[Podcast] Jump-start Your Marketing Program

In this episode of the Rural Lifestyle Dealer podcast series, brought to you by Yanmar, we welcome Dustin Johansen and Lisa Bocklage, of Osborn Barr, to share ideas, tactics and strategies for your dealership.

June 19, 2017 | Posted in Best Practices

Marketing Matters: Marketing to Engage

Implement new ways to connect with customers.

By Lisa Bocklage posted on January 25, 2016 | Posted in Dealership Marketing

Marketing communications is all about engagement. Whether it’s social, digital or traditional marketing, your marketing messages should encourage customers to learn about your dealership, to consider your products/services for purchase, or to take action before, during or after the sale.

Marketing Matters: Getting the Most Out of Trade Shows

Pre-show planning is key to a successful show.

By Kelcie Schreiber posted on November 14, 2015 | Posted in Dealership Marketing

As winter approaches, so do many industry trade shows. For both exhibitors and attendees, planning and setting goals can mean trade show success.

Blog This Way: Howard Brothers' Blog Builds Dealership's Online Reputation

By Lynn Marcinkowski Woolf posted on March 12, 2012 | Posted in Dealership Marketing

Blog, short for web log, is a communication tool that takes strategy, time and creativity. Done right, that time and effort can result in big benefits to your dealership.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.