Norfolk, Va. — Commercial Web Services, a division of Trader Interactive, has launched an updated online marketing platform for its customers. Commercial Web Services provides website and online marketing solutions exclusively for dealers and manufacturers in the equipment, commercial truck, and agricultural industries. This new platform is the first to be custom-built for commercial dealers to meet their specific needs in an ever-changing industry. It was designed to create a more modern, innovative, and efficient user experience.

The function of the platform is to be a dealer’s go-to resource for managing their online marketing initiatives, such as inventory management and exposure, website management, lead generation, and more. The new platform includes:

  • Innovative technology that allows for faster feature development, faster load time, and optimal system performance

  • Modern look and feel, providing more intuitive navigation and streamlining processes for commercial dealerships

  • Easy to maintain lead information, inventory, and website content, increasing dealership efficiency and saving them time

“We are excited about Commercial Web Services’ reveal of the new dealer platform,” stated Roman Carson, sales manager of DTI Trucks based in Denver, Colo. He added, “Commercial Web Services has proactively given us a voice in the product development stage of the platform and we’re thrilled to be a partner in the conversations to provide insight into what tools will be beneficial for dealers across the industry.”

Ricardo Porter, general manager at Commercial Web Services, stated, “In the past, commercial dealers have had to conform to existing technologies built for a wide range of industries that aimed at helping them generate more business. Now that time has changed. We’re excited about introducing a product that is specifically aimed at commercial equipment and trucking needs, as well as continuing to develop additional innovative and strategic tools specific to this industry.”

The platform was officially launched in January 2018 and will continue to see enhancements over the course of the next year.

About Commercial Web Services
Commercial Web Services (CWS) is a leading and innovative digital marketing provider catered exclusively to the equipment, material handling, agriculture, and truck industries. Its mission is to be the preeminent industry resource that helps commercial dealers and manufacturers establish and grow their businesses through strategic marketing efforts. By truly understanding a dealership’s challenges, CWS is able to deliver first-in-class marketing solutions to their everyday business troubles. Its solutions incorporate the marketing industry’s most sought after services, including website hosting and design, search engine services, social media management, inventory exposure and more. For more information about Commercial Web Services, please visit