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The rural equipment market is growing rapidly and dealerships need to constantly adapt to this evolving customer segment.

In this edition of our Rural Lifestyle Dealer podcast series brought to you by Yanmar, we bring you the first installment of a new series, "Managing the Store" by Mike Wiles.

Mike has been in the retail and wholesale equipment business for over 20 years. He’s the host of, a site that educates new tractor customers, and co-owns EDMforSales, which develops websites for dealers.

Mike Wiles looks at trends that dealers need to take advantage of, especially the idea of building communities, focusing on teaching and problem solving and developing in-house mentors.

This summer, Mike Wiles will be one of the many dealership marketing experts speaking at the 2018 Dealership Minds Summit, hosted by our sister publication, Farm Equipment. View the full lineup of speakers and session topics that will be featured July 24-25, 2018 at this limited seating dealers-only networking and idea-sharing event. Learn more here.

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The Rural Lifestyle Dealer podcast is brought to you by Yanmar.

Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry. We have brought the world ever more energy efficient and economic engines and implements through a constant process of development and market expansion. Our goal is to promote the quality of life by providing the machines that use energy with the utmost efficiency and value. 

New dealers inquire here

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Listen to past podcasts

Intro Music: Adam Selzer - Opening Up
Interlude Music: Alialujah Choir - No Need To Know