Email marketing is the cornerstone of many marketing programs. For example, for every $1 spent, email marketing brings in $44. That's one of the highest returns of any marketing tactic, according a recent Entrepreneur.com article that highlights stats from Campaign Monitor, an email marketing company.
Campaign Monitor has created an infographic, "24 Email Marketing Stats You Need to Know" showing the value of certain email marketing techniques. Here are a few highlights for dealers and check out the infographic below for more details:
- Emails with personalized subject lines are 26% more likely to be opened.
- Customers who receive an automated email about an abandoned shopping cart are 2.4 times more likely to complete a purchase.
- Email marketing drives $44 for every $1 spent.
- Email open rates on mobile devices grew to 68% in 2016 compared to 21% in 2012.