KIOTI Tractor of Wendell has experienced the same challenging economic times as other equipment manufacturers over the past few years. Instead of being fearful, however, of the ramifications that the recession could have on their company, they looked for ways to continue to build their brand and maintain sales.  A dedicated focus on expanding their dealer network has not only helped them survive, but has allowed them to increase market share.

According to Tony Brown, National Sales Manager for KIOTI, “We’ve seen many of our competitors pull back on their presence in the marketplace in an attempt to ride out the storm.  Some have merged with other tractor lines, some have gone out of business and others have just simply scaled back, decreasing their level of customer service. KIOTI took the opposite approach, we’ve remained aggressive and sought out opportunities where these mergers and acquisitions have left experienced dealers feeling unsettled about the lines they represent.”

KIOTI’s reputation as a high-quality product backed by a powerful warranty and worldwide organization, Daedong Industrial, has helped them gain opportunities with seasoned dealers who were looking to take on a solid, stable and well-established product line.

Some of the distinguished tractor dealerships KIOTI has signed as part of their enhanced dealer recruitment efforts are: Miller Tractor & Equipment, Inc. of Anderson, California, Lamb & Webster of Grove City, Pennsylvania, Milliken Farm Supplies of Taber, Alberta, Canada, Rathell Farm Equipment of Cordova, Maryland, Hess Farm Equipment Inc. of Canton, Pennsylvania and Coastal Plains of Corpus Christi, Texas. 

The continued expansion of KIOTI’s dealer network has allowed them to maintain a high level of sales throughout the past few years, while at the same time increasing their brand awareness. “We’ve successfully filled in some previously open territories in which we’ve been looking to establish a quality, experienced dealer for many years,” states Brown.

KIOTI Tractor is located in Wendell, North Carolina.  They offer over 30 tractor models ranging from 22 to 90 hp along with a choice of loader booms and buckets, backhoes and other implements and attachments designed to get work done quickly and efficiently. 

KIOTI Tractor is a member of AEM in addition to being involved with several other trade associations serving the farm equipment, landscaping and related industries.  They are now celebrating more than twenty years in North America.  For more information on KIOTI products, please call 1-877-GO-KIOTI or visit them on the web at