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The 2018 Pied Piper Prospect Satisfaction Index (or PSI) U.S. UTV Industry Benchmarking Study measured the treatment of UTV shoppers who visited a dealership, with rankings determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to sales success.

In the 2018 survey, BRP’s Can-Am brand ranked No. 1 among 19 manufacturers with Kawasaki and Honda ranking second and third.

The discussion also covers to see how the top-scoring brands used these behaviors to outperform the competition.

In this podcast brought to you by Yanmar, we're joined by Fran O’Hagan, the president and CEO of Pied Piper Management Co., to discuss the data and his analysis of what it means for dealers.

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The Rural Lifestyle Dealer podcast is brought to you by Yanmar.

Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry. We have brought the world ever more energy efficient and economic engines and implements through a constant process of development and market expansion. Our goal is to promote the quality of life by providing the machines that use energy with the utmost efficiency and value. 

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Listen to past podcasts

Intro Music: Adam Selzer - Opening Up
Interlude Music: Alialujah Choir - No Need To Know