I arrived in the states on Thanksgiving and have now spent my first days in the office. I am fully focused on Mahindra North America after transitioning from my previous role leading our Swaraj Agriculture Equipment Division. I have a solid feel for the current state of the business from a data standpoint and am in the process of listening to employees and dealers. We have started putting new programs in place and are already seeing positive results.

viren popli

My top priority is to travel and meet our dealers, employees and customers to hear, first-hand, their point of view about the products and business and take in these suggestions. Using this information, we will put in place any needed infrastructure, systems or processes to make MNA more responsive and supportive and keep this as an important and central part of our DNA.

We will reinforce the business to a retail focus, putting our dealers and customers front and center. We are here to win the hearts and minds of customers, dealers, employees and business partners to take this business to the next level together.


For more on Mahindra North America:
Mahindra North America Appoints Viren Popli as President & CEO Replacing Mani Iyer

Mani Iyer Talks About His Time as Mahindra North America President & CEO