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Mahindra NA Partners with Steward-Haas Racing.JPG

Mahindra Ag North America Partners with Stewart-Haas Racing

‘Official Tractor of Tough’ to Serve as an Anchor Sponsor for NASCAR Cup Series Driver Chase Briscoe and No. 14 Team

December 13, 2021 | Posted in Manufacturer News

The multiyear partnership with the championship-winning NASCAR team co-owned by NASCAR Hall of Famer Tony Stewart and industrialist Gene Haas will feature Mahindra Tractors on Briscoe’s No. 14 Ford Mustang for the majority of the NASCAR Cup Series schedule.

5 Questions with Viren Popli of Mahindra

Viren Popli, President and CEO of Mahindra, shares his thoughts on how the Covid-19 pandemic has impacted business, supply chains, human resources, and more.

By Sarah Hill posted on November 24, 2021 | Posted in Manufacturer News, Rural Lifestyle Market

In this installment of the 5 Questions With... series, we sat down with Viren Popli, President and CEO of Mahindra Ag and Mahindra Automotive North America. Mahindra sells tractors and SxSs at more than 500 dealerships. We got Popli’s thoughts on how the COVID-19 pandemic has impacted business, supply chains, human resources, and more.

Mahindra President & CEO Viren Popli: Priorities for His First 90 Days

By Rural Lifestyle Dealer Staff posted on December 17, 2018 | Posted in Manufacturer News

"My top priority is to travel and meet our dealers, employees and customers to hear, first-hand, their point of view about the products and business and take in these suggestions," says Viren Popli, president & CEO of Mahindra North America.

Dealer Council Chair Comments on Mahindra’s Leadership Transition

By Lynn Marcinkowski Woolf posted on November 27, 2018 | Posted in Manufacturer News, Dealer News, Rural Lifestyle Market

Richard Johnson, owner of J5 Tractors of Texas, has been a Mahindra dealer since 1999 and chair of Mahindra North America’s Dealer Advisory Council since 2015.

Mani Iyer Talks About His Time as Mahindra North America President & CEO

By Lynn Marcinkowski Woolf posted on November 27, 2018 | Posted in Manufacturer News, Rural Lifestyle Market

Mani Iyer resigned in October after serving as President & CEO of Mahindra North America since 2009. He talks freely with Rural Lifestyle Dealer about the company’s fast growth, what he might have done differently and offers advice for dealers about moving forward.

Mahindra Dealers Comment on Mani Iyer’s Resignation as President

Dealers comment on recent Mahindra programs they feel led to fast growth, but were detrimental to the dealer base.

By Lynn Marcinkowski Woolf posted on October 16, 2018 | Posted in Manufacturer News

Dealers comment on recent Mahindra programs they feel led to fast growth, but were detrimental to the dealer base.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.