Prime time for equipment sales is just weeks away. Is your sales team ready? Ryan Dohrn, founder of Sales Training World, and a presenter at Rural Lifestyle Dealer’s Dealer Success Academy, outlines 6 lessons you can put into practice now and see measurable revenue growth in the next 90 days. The presentation is part of the online, on-demand event set for March 7-8.
A starting point to increasing sales is increasing customer retention. “It can cost 5 times as much to attract a new customer than to keep an existing one. What is your company policy on retention, or what is your customer retention plan?” Dohrn asks.
Dohrn breaks down the components of successful selling including accountability, time management and upselling — but takes each concept a step forward, moving from the “why” to the “how.” He warns dealers against getting too complacent regarding good customer service. “Good customer service is expected,” he says. Be willing to try some new ideas and see what levels you can achieve regarding customer retention.
“A lot of us get caught up in our old ways and we want to make more money and we can't figure it out,” he says.
Register today and join us on March 7-8 to learn more.