In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by Ben Garton of Garton Tractor, the chief marketing officer for the 10-store dealership based in California.

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In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by Ben Garton of Garton Tractor, the chief marketing officer for the 10-store dealership based in California.

Garton talks about how they develop a marketing plan and budget, how he works with marketing vendors, the benefits of “hyper-focusing” marketing and why he thinks dealers need to be brand stewards for the lines they carry.

Bonus: Garton also highlights several online tools that help him manage projects.

Intro Music: Adam Selzer - Opening Up
Interlude Music: Alialujah Choir - No Need To Know

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[Podcast] See What Marketing Strategies Work for Garton Tractor

In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by Ben Garton of Garton Tractor, the chief marketing officer for the 10-store dealership based in California.

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