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In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by Ben Garton of Garton Tractor, the chief marketing officer for the 10-store dealership based in California.

Garton talks about how they develop a marketing plan and budget, how he works with marketing vendors, the benefits of “hyper-focusing” marketing and why he thinks dealers need to be brand stewards for the lines they carry.

Bonus: Garton also highlights several online tools that help him manage projects. 

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Intro Music: Adam Selzer - Opening Up
Interlude Music: Alialujah Choir - No Need To Know