According to a report from Nikkei Asia, Kubota will offer "electric versions of mini excavators and compact tractors used to maintain parks" as part of a plan to reduce carbon emissions by 30% by 2030. The reduction in emissions will come from both the farm equipment and construction segments and manufacturing on the electric machinery will begin in Japan and Germany in 2023.

Kubota President Yuichi Kitao also stated that the company was looking to "develop models powered by hydrogen fuel cells and make use of biofuels," and that Kubota was looking to be carbon neutral by 2050. It was reported that "the equipment the company sold, including farm and construction machinery, have produced 21.17 million tons of carbon dioxide during the fiscal year ended March 2020."

The report also said that "Kitao seeks to establish by May a committee format that will be under his direct control. He will advance business practices that take into account environmental, social, and governance issues, which are collectively known as ESG."