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Selecting a Battery Powered Equipment Line that Best Supports the Customer

Well-researched, reliable batteries & knowledgeable techs are the keys to dealer success when entering the electrification market
By Maclaren Krueger posted on February 28, 2024 | Posted in Manufacturer News
As electric equipment continues to spark debate in the rural lifestyle market, consider the customer’s needs, the reliability and transparency of the OEM and the preparation and training dealership employees must undergo to best serve customers when adding a battery-powered line.
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DR Power Equipment Introduces Battery-Powered Brush Mower

March 29, 2023 | Posted in Manufacturer News, Product Innovations

DR Power Equipment, a producer of outdoor power equipment and a Generac Power Systems company, today announced one of the first battery-powered brush mowers available in the landscape market, the DR FB26E Electric Field and Brush Mower. Featuring a high-capacity 2.5kWh removable and shareable battery, the DR FB26E Electric Field and Brush Mower has the strength to cut up to 90 minutes on a single charge. 


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86% of Dealers Carry Electric OPE Equipment

By Ben Thorpe posted on March 6, 2023 | Posted in Data & Forecasts

A recent Rural Lifestyle Dealer survey found that 86.1% of rural lifestyle dealers carry some form of electric outdoor power equipment at their dealership. Electric mowers followed at 66.7%, and 5.6% of dealers carried electric compact tractors or electric compact construction equipment.


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5 Questions with Kress’ David Johnson

Positec USA Executive Vice President David Johnson talks about the company’s all-electric Kress brand’s entry into North America.
By Ben Thorpe posted on December 14, 2022 | Posted in Manufacturer News

In this installment of our 5 Questions With… series, we sat down with Positec USA Executive Vice President David “DJ” Johnson to discuss the company’s Kress brand of all-electric outdoor power equipment and why it chose Spring 2023 as the time to enter the U.S. market.


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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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