Justin Rupar, vice president of sales & marketing for ASV, talk about the company's plans for expansion of its dealer network and the rental channel. Educating the market about the brand is a top priority for growth.

John Mickel, Branson Tractors' new dealer development manager, talks about the company's dealer network and its support for dealers.

Kyle Hardy, president of Wiregrass International of Headland, Ala., talks about taking on the Mahindra line in 1988, before the company was even established in the U.S., and the growth of the tractor lineup.

Mahindra North America announced its entry into the higher horsepower utility tractor market with the 6000, 7000, 8000 and 9000 series tractors at its National Dealer Meeting. Ryan Pearcy, Senior Manager of Product Development for Mahindra North America, describes the features and functionalities of the new series.

Brandon Bozarth, assistant product development manager for Mahindra North America, details the features and functionality of the company's new eMax subcompact tractor series.

Mani Iyer, president and CEO of Mahindra North America, comments on the company's expanded product lines on either end of its horsepower range, its goals to be among the world's most admired brands and upcoming technology.

"Market share is important, but the overall health of the dealer network is critical..."