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Sierra Wolff

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Northwoods Power Equipment 2

Northwoods Hydraulic & Equipment Expands its Retail, Rental Offerings

Northwoods Hydraulic & Equipment’s second Minnesota location is helping the dealership expand its retail offerings from its original focus as a service center. Rental is the next growth area.
By Sierra Wolff posted on August 12, 2019 | Posted in Dealer News, Dealers in Motion
Northwoods Hydraulic & Equipment’s second Minnesota location is helping the dealership expand its retail offerings from its original focus as a service center. Rental is the next growth area.
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Find Out Key Takeaways from EDA’s 2018 Compensation & Benefits Report

Rural Lifestyle Dealer talks with Joe Dykes, the Equipment Dealers Assn.’s vice president of industry relations, about the organization’s latest report and data dealers should watch.
By Sierra Wolff posted on April 8, 2019 | Posted in Dealer News, Data & Forecasts
A compensation program that is at least on par with other dealerships is a critical part of keeping committed, motivated employees — and attracting new ones.
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See How Your Salaries & Benefits Compare with Other Dealers

The Equipment Dealers Assn.’s bi-annual Compensation and Benefits Report gives you baseline numbers for different positions at ag and OPE dealerships.
By Sierra Wolff posted on April 8, 2019 | Posted in Dealer News, Data & Forecasts, Best Practices
One of the best ways to retain employees is to not only offer them good pay, but good benefits as well. The Equipment Dealers Assn.’s 2018 Compensation & Benefits Report is one tool that can help dealerships see how their compensation programs stack up.
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Sherwood Tractor’s Digital Marketing Enhances Personalized Customer Experience

New technology combined with customer service attitude drives marketing and website initiatives for a 2018 Dealership of the Year.
By Sierra Wolff posted on January 10, 2019 | Posted in Best Practices, Dealership Marketing
TV advertising helped Bart Sherwood grow his dealership in its early days, and it remains an important part of Sherwood Tractor’s marketing program. However, Sherwood knew that digital marketing was the next necessary step, an area that was outside his comfort zone.
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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