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Find Out Key Takeaways from EDA’s 2018 Compensation & Benefits Report

Rural Lifestyle Dealer talks with Joe Dykes, the Equipment Dealers Assn.’s vice president of industry relations, about the organization’s latest report and data dealers should watch.
A compensation program that is at least on par with other dealerships is a critical part of keeping committed, motivated employees — and attracting new ones.
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See How Your Salaries & Benefits Compare with Other Dealers

The Equipment Dealers Assn.’s bi-annual Compensation and Benefits Report gives you baseline numbers for different positions at ag and OPE dealerships.
One of the best ways to retain employees is to not only offer them good pay, but good benefits as well. The Equipment Dealers Assn.’s 2018 Compensation & Benefits Report is one tool that can help dealerships see how their compensation programs stack up.
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Sherwood Tractor’s Digital Marketing Enhances Personalized Customer Experience

New technology combined with customer service attitude drives marketing and website initiatives for a 2018 Dealership of the Year.
TV advertising helped Bart Sherwood grow his dealership in its early days, and it remains an important part of Sherwood Tractor’s marketing program. However, Sherwood knew that digital marketing was the next necessary step, an area that was outside his comfort zone.
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