Pat Cappucci: “...ask customers what the brand means to them and then build around that.”

The Made in America product showcase highlights and celebrates American-Made products and encourages other companies to manufacture products in the U.S.

From cashflow to ordering and managing inventory, intelligently forecasting equipment sales are critical for dealers’ financial planning. Unlike dealerships catering to production farming that can use commodity pricing as a signpost for industry trends, for those specializing in rural lifestyle markets economic indicators are not so clear cut.

Check out the latest products from some of the exhibitors at the 2016 GIE+Expo.

According to Deere, the modernization work will take place over the next 4 to 5 years. The project will allow the heavy equipment maker to improve manufacturing capacity and flexibility.