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From the Field

Commentary: Reducing Friction

By Lynn Marcinkowski Woolf posted on April 21, 2018 | Posted in Dealership Marketing

Consumers now expect their buyer journey to be entirely frictionless and immediate, regardless of the particular industry or product in question. How can your in-store experience match other “frictionless” buying scenarios, while keeping the positive attributes of the retail shopping experience?

5 Things Not to Do When Marketing by Email

Email marketing can be powerful and inexpensive when done right. Here are some common mistakes to avoid.

By Lynn Marcinkowski Woolf posted on October 31, 2016 | Posted in Best Practices

Email marketing can be powerful and inexpensive when done right. Here are some common mistakes to avoid.

Dealers Sound Off

Focusing on Education

Art White of White’s Farm Supply says dealers can stand apart from Big Boxes as well as the internet through product knowledge and customer education.

By Lynn Marcinkowski Woolf posted on August 9, 2016 | Posted in Dealership Marketing

Art White of White’s Farm Supply says dealers can stand apart from Big Boxes as well as the internet through product knowledge and customer education.

Big Picture

How to Follow Up When Prospects Say ‘Thanks, But We're Happy’

Salespeople need to disrupt buyer complacency and lead them into a receptive state before talking about the solutions.

March 21, 2016 | Posted in Dealership Marketing

If part of selling is about solving people’s problems, how do you sell when someone doesn’t have a problem with the products or services they’re using? According to a BizJournals.com story by sales consultant Lee Salz, 90% of customers say they are happy with their current supplier when first contacted by a salesperson.

Big Picture

Get Ready to ‘Go Live’

By Lynn Marcinkowski Woolf posted on February 15, 2016 | Posted in Dealership Marketing

Check out Facebook’s new live video tool for a new way to engage your customers and show off your equipment.

Audio Quick Takes: 8 Ways to Grow Your Dealership

February 10, 2016 | Posted in Dealership Marketing

Save time and get the information you need fast by listening to an audio recording of Rural Lifestyle Dealer's column on retail marketing, “Managing the Store.”

Advising Customers with Rain Soaked Properties

By Lynn Marcinkowski Woolf posted on June 18, 2015 | Posted in Dealership Marketing

Content marketing is an effective way to serve your customers, build relationships — and establish yourself as an expert. Here is some timely information from Stihl that you may want to share on your website, in a newsletter or in your stores.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.