With the launch of MyExmark.com, Exmark has made the process of searching for equipment information dramatically easier.

Exmark has introduced a new incentive for new non-commercial customers. The company will give a $200 Carhartt gift card to those purchasing 2014 Lazer Z, Navigator or Pioneer zero-turn rider models for non-commercial use through May 31, 2014.

Exmark has published a new propane mower white paper designed to help landscape maintenance professionals understand the considerations related to a move from gasoline to propane as a mower fuel, and make decisions that will offer the best potential for long-term cost savings.

Exmark has launched a new Referral Program targeted at its farm and acreage customers. The new program launched in March, and runs through the end of 2014. Exmark Director of Marketing, Daryn Walters, said the new program makes it easy for existing non-commercial customers to share their recommendation of the Exmark brand.

Exmark has recalled more than 7,000 of its new Commercial 30 walk-behind mowers. The mower's blade can break and injure the user and others nearby.

The American Society of Agricultural and Biological Engineers (ASABE) recently announced Exmark Manufacturing as the winner of a 2014 AE50 award. Exmark's Lazer Z X-Series zero-turn riding mower with EFI and RED Technology was deemed one of the year's most innovative designs in engineering products for the food and agriculture industries. In recognition of this achievement, the Lazer Z X-Series mower will be featured in the January/February 2014 special AE50 issue of ASABE's magazine, Resource: Engineering & Technology for a Sustainable World.

After more than two years in development, Exmark will offer its S-Series and X-Series walk-behind aerator models in 2014. The new models complement the 30-inch stand-on aerator Exmark introduced in 2013, giving landscape contractors a full range of commercial-grade options to handle

Exmark has introduced the option of its latest UltraCut rear discharge cutting deck to its popular Lazer Z S-Series zero-turn mower. Available in 60- and 72-inch cutting widths, the UltraCut rear discharge deck offers significant benefits including increased clipping discharge control, reduced noise and the ability to trim on both sides of the cutting deck.

udy Altmaier has been named vice president and general manager of Exmark Manufacturing, based in Beatrice, Neb. She succeeds Rick Olson, who recently transitioned to vice president of The Toro Co.'s International Business.

Exmark has announced the winners of its third-annual Mow & Go with Hank Parker Sweepstakes.