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2018 Dealership of the Year: Sherwood Tractor

[Video] Defining What Customer Service Means

November 11, 2018 | Posted in Best Practices
Sherwood Tractor of Rose Bud, Ark., is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the multi-store category. Bart Sherwood, owner, and his son Parker, inventory manager and online parts fulfillment specialist, define how they view customer service.
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2018 Dealership of the Year: Sherwood Tractor

[Video] Sherwood Tractor: Creating a Good Website Experience

November 11, 2018 | Posted in Best Practices
Sherwood Tractor of Rose Bud, Ark., is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the multi-store category. Patrick Richardson is the dealership’s IT manager and digital marketing specialist. He explains how they keep the dealership’s website updated and new features they’ve added, such as live chat functionality.
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2018 Dealership of the Year: Sherwood Tractor

[Video] Setting Up an Online Parts Store

November 10, 2018 | Posted in Best Practices
Sherwood Tractor of Rose Bud, Ark., is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the multi-store category. Patrick Richardson is the dealership’s IT manager and digital marketing specialist. Richardson spent nearly 5 months developing the dealership’s online parts store, making sure to provide a good shopping experience for the customer.
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2018 Dealership of the Year: Sherwood Tractor

[Video] Why it’s Important to Limit Changes to Google Ads

November 10, 2018 | Posted in Best Practices
Sherwood Tractor of Rose Bud, Ark., is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the multi-store category. Patrick Richardson is the dealership’s IT manager and digital marketing specialist. He says if you change your Google ads too frequently, they will not transition out of Google’s “learning phase” and your ranking and budget will be negatively affected.
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2018 Dealership of the Year: Sherwood Tractor

[Video] Sherwood Tractor: Reviewing Analytics & Adjusting Tactics

November 9, 2018 | Posted in Best Practices
Sherwood Tractor of Rose Bud, Ark., is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the multi-store category. Patrick Richardson, the dealership’s IT manager and digital marketing specialist, uses Google analytics to understand how customers are searching and then adjusts information on their website and social media sites.
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2018 Dealership of the Year: Sherwood Tractor

[Video] Setting a Digital Marketing Budget

November 9, 2018 | Posted in Best Practices
Sherwood Tractor of Rose Bud, Ark., is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the multi-store category. Patrick Richardson is the dealership’s IT manager and digital marketing specialist. Richardson shares how they integrate various online and social media tools and how they set and adjust their digital marketing budget.
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2018 Dealership of the Year: Sherwood Tractor

[Video] Sherwood Tractor: Serving Customers through Digital Solutions

November 8, 2018 | Posted in Best Practices
Sherwood Tractor of Rose Bud, Ark., is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the multi-store category. Bart Sherwood, owner, talks about adding Patrick Richardson to the team as IT manager and digital marketing specialist. Richardson says his goal is to use technology to serve customers better.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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