Kawasaki Increases Emphasis on 4-Cycle Engine Business, Exits Handheld Power Products Segment

The arrival of spring means storms, and storms mean generator and power equipment sales. But you can't make those sales and be a go-to resource for your rural lifestyle customers if that same storm knocks you out of business.

One characteristic that sets apart many rural lifestyle dealerships is the company culture and work ethic of the employees. Chris Frodel and Bryan Hanson, owners of Mid-State Equipment in Janesville, Wis., talk about the company culture at Mid-State. Customer service comes in as the top priority for the company.

Rural lifestylers who grow crops and produce for farmers markets may be a growing market opportunity for dealers.

The answer most often lies in managerial relationships. A recent national study by Dale Carnegie Training placed the number of "fully engaged" employees at 29%, and "disengaged" employees at 26% meaning nearly three-quarters of employees are not fully engaged (aka productive).

EDGE Post Pounder/Puller Product Feature

Remind Your Customers: 6 Tips from OPEI on Preparing Equipment for Spring

Thunder Creek Equipment Launches Stand Alone 3-in-1 option

Curtis Industries, LLC has introduced another cab system for the Kubota line of Sub-Compact Tractors. The new BX Series Curtis Cab fits multiple models and features a wide variety of enhancements for improved comfort, visibility and durability.

The North American Equipment Dealers Assn. (NAEDA) has announced the election of its new officers for the year ahead.