In the state of Texas, operating a deer farm isn’t something that’s taken lightly. Whether it’s a hobby or a job, raising deer requires a license. And according to Dr. Fred Turner, who operates an 850-acre deer ranch two hours outside of Dallas, the state of Texas requires that a deer breeder have a degree in biology.

Building event awareness is a must-do to fill your dealership with prospective buyers. With so many options, what are the most effective advertising strategies? There’s no one correct answer. But strategies can — and should — change based on the event.

Need some new ideas to energize your dealer events? Here’s a round-up of ideas that work from a survey of your fellow Rural Lifestyle Dealer readers.

There’s a lot of controversy and confusion surrounding the production of fuel from crops.

Dealership special events can be like throwing a fancy, expensive party with no guarantee that anyone will show up. In your business, a special event that�s a flop could mean dismal sales and wasted time, energy and money.

Hendershot Equipment succeeds by relentlessly tracking leads, emphasizing its web site and doing the little things right -- every time.

What Social Media Is, Isn't and Is It Right For Your Dealership?

Corn-based ethanol has become the additive of choice for oxygenated fuel in the U.S. While that’s good news for the environment and the nation’s path to energy independence, ethanol can wreak havoc on small engines.

It's appropriate that the annual product Showcase issue runs in the same issue as our 2011 Rural Lifestyle Dealer Business Trends & Outlook report. Dealers are anticipating a good year, and many are interested in taking on new categories and brands of machinery.

Whether you’re selling doughnuts, dog houses or all-terrain vehicles, one axiom holds true: making good conversation ultimately leads to making good sales.