Industry News

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Improving Customer Service: Recognize Generational Differences

For as much work as you do on equipment, your people skills are going to be where the rubber hits the road
Taking a one-size-fits-all approach to customers (and employees) will likely leave you frustrated and those you work with dissatisfied. The goal of this article is to help you better understand the differences between the generations you serve — and employ — why they matter, and how you can use that information to build a better business.
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Mahindra Introduces New OJA Tractors

Developed through close collaboration between the engineering teams of Mahindra Research Valley, India, the R&D center for Mahindra AFS and Mitsubishi Mahindra Agriculture Machinery, Japan, it includes an all-new range of 4WD sub-compact, compact and utility tractors.


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RLD This Week
This Week

Rural Lifestyle Dealer's Best of the Web: Aug. 15, 2023

Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by Monarch Tractor.
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NAEDA Announces Employees for Scholarship Matching Program

The EDF matching scholarship program is designed to assist in the training, re-training or advancement of employees or potential employees of farm, construction, industrial and outdoor power equipment dealers, with the intent to create a larger pool of qualified, committed long-term employees for those dealerships.


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