How Dealers are Expanding their Lineups

Editor's Note: The following information is an excerpt from a feature in the Winter 2020 issue. Go here to read the full story and see more trends.

Zero-turn mowers top the list of product lines dealers will be adding, with about 35% adding the equipment in 2020, according to Rural Lifestyle Dealer's Business Trends & Outlook Report. Rounding out the top 5 regarding products being added are tractors under 40 horsepower, tractors 40-100 horsepower, utility vehicles and skid steers. Those same categories made up the top 5 in last year’s survey, with zero-turn mowers moving up from the fourth spot. (See the table “Product Lines Dealers are Likely to add in 2020” below)

The new category measured this year, compact excavators, placed sixth. Power hand tools moved up on the list to 9th this year from 19th in last year’s survey.

Read the complete feature.

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

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How Dealers are Expanding their Lineups

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Lynn Marcinkowski Woolf