OPE Manufacturers Rise Above Other Segments
The segment outperforms other manufacturers for 2 straight years in the Equipment Dealers Assn.’s 2017 Dealer-Manufacturer Relations Survey.
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Lynn Marcinkowski Woolf
Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com
ARTICLES
Self-Made Dealer Peer Group Celebrates 10 Years
The OPE/Powersports/Ag Dealer Group includes 10 dealers from Illinois, Indiana, Minnesota, Ohio and Wisconsin, many of whom have been with the group since its inception.
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3-Minute Read: It’s Not (All) About the Money
Do you know what matters more to your employees than wages and benefits?
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Manufacturer Snapshot: What’s Ahead for Kawasaki
Kawasaki shows off its renovated research & development facility in Grand Rapids, Mich., and the leadership team comments on new engine developments.
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Capture Contact Info Right Now
Rural lifestylers are filling up your showrooms and keeping your phone lines lit up. Take advantage of this interest by capturing all the contact information you can for those slower times ahead.
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Hustler Seeks Own Niche with Maximum Duty Vehicle
The vehicle is targeted for work applications, incorporates patented cargo lift technology and builds on intellectual property purchased from AUSA, a Spanish vehicle manufacturer.
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Top Articles
- Rural Lifestyle Dealer's Best of the Web: June 9, 2026
- Help! Where do I start in Parts?
- Roadrunner Expands Team with Addition of Trevor Revesz as Marketing Supervisor
- “Feels Like a Ferris” Campaign Highlights the Benefits of Ferris’ Patented Full Suspension
- Improve Your Profits in Service by Rethinking Your Pricing Strategies
Current Issue
Rural Lifestyle Dealer
What Rural Lifestylers Want from You
Dealers Forecasting Revenue Growth for Rural Lifestyle Segment
Earning Loyalty From Multigenerational Homesteaders
Must Read Free Eguides
Download these helpful knowledge building tools
- Best Practices of Elite Dealerships Volume 6: Featuring Dealership of the Year Recipient
- Best Practices of Elite Dealerships Volume 5: Featuring Dealership of the Year Recipients
- Create a High Performance Dealership with Bob Clements: Service Department Volume 3
- Create a High Performance Dealership with Bob Clements: Service Department Volume 2
Videos
Ferris Introduces 10-Year Suspension Warranty
Ferris showcases products at the 2026 National Farm Machinery Show including 40Hp zero-turn and Blower.
Top Directory Listings
PSA Laboratory Furniture
PSA Laboratory Furniture is your trusted laboratory furniture supplier in the United States. Our range includes durable laboratory cabinets, fume hoods, and stainless countertops that meet any lab environment’s specific needs. With our custom laboratory furniture and specialized lab equipment, we...
Next Point Bearing
Next Point Bearing is a nationwide bearing distributor known for quality, reliability, and fast service. We offer a wide range of precision bearings, including the 6200 bearing, and support OEMs, distributors, and industrial teams across the U.S. As a trusted ball bearings and linear motion...
Curtis Industries LLC
Artillian is a U.S. manufacturer of attachments for compact and sub-compact tractors, specializing in pallet frames, pallet fork sets and grapple systems.