Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

ARTICLES

Lynn Woolf
From the Desk of Lynn Woolf

Make an “Anti-To-Do List”

Did you accomplish what you intended to today, this month, this year? Here’s one way to answer that question in 2017.
Did you accomplish what you intended to today, this month, this year? Here’s one way to answer that question in 2017.
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What Rural Lifestylers Want From You

Landscaping Exclusively with Battery-Powered Equipment

South Pasadena, Calif., earns certification as the first American Green Zone Alliance Green Zone City in the U.S.
The city of South Pasadena, Calif., was named the first American Green Zone Alliance (AGZA) Green Zone City in the U.S. This means all of the city’s 13 properties — comprising 41 acres (including 21 acres of mowing); 15 acres of hardscapes; 1 acre of hedges and more than 7 miles of edging — are maintained with battery-powered mowers, trimmers, edgers, hedgers and blowers.
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Market Opportunities

What’s New with Retail Financing

Lenders say they’re improving processes and accessibility and expanding programs. Make sure you’re staying current on what’s available.
Studies show that if you help a customer arrange financing, they are three times more likely to go to your dealership first the next time they’re looking to purchase equipment. They are also 2½ times more likely to buy from you again. If you helped them finance a purchase, there is a 75% chance that they will finance their next purchase with you as well, according to statistics from lender DLL.
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