Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

ARTICLES

Dealer-Manufacturer Relations Survey

How You Rated Your Manufacturers

A total of 2,321 individual dealers participated in the 2016 Equipment Dealers Assn.’s (EDA) Dealer-Manufacturer Relations Survey, ranking a total of 55 manufacturers. Here’s a breakdown of the ratings for the categories of all manufacturers, OPE, tractor and shortline manufacturers as well as a breakdown for individual rural equipment manufacturers.
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Dealers Sound Off

Focusing on Education

Art White of White’s Farm Supply says dealers can stand apart from Big Boxes as well as the internet through product knowledge and customer education.
Art White of White’s Farm Supply says dealers can stand apart from Big Boxes as well as the internet through product knowledge and customer education.
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Market Opportunities: Riding the Off-Road Trend

Where is the UTV Market Headed?

Greg Boeder, senior partner with Power Products Marketing, outlines the trends for the different segments within the utility vehicle category: pure utility vehicle (PUV); utility crossover vehicle (UCV); recreational utility vehicle (RUV); sport recreational vehicle (SRV); and super sport vehicle (SSV).
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What Rural Lifestylers Want From You: Daniel Unruh

Catching Up with Jordan Sales & Service, 2009 Dealership of the Year

Jordan Sales & Service of Post Falls, Idaho, was just 3 years old when it was named Rural Lifestyle Dealer’s Dealership of the Year in 2009. Today, the company is celebrating its 10th anniversary — the same milestone as Rural Lifestyle Dealer — and the fourth generation is now working in the dealership.
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