Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

ARTICLES

Lynn Woolf
From the Desk of Lynn Woolf

Could You Be Replaced?

The automotive market is a good one to watch for trends that might impact the rural lifestyle equipment market. Automotive dealers' wide customer base leads them to adopt marketing practices and technology earlier than equipment dealers. Consumers overall are spending an increasing amount of time online, so what's the auto industry doing to evolve its online strategies?
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Precision Ag Enters Turf Market

Precision agriculture technologies, which have dramatically changed production agriculture over the last decade or so, are now being introduced in the turf market, specifically in sprayers for golf course and turf maintenance. This market is benefitting from production ag technology and moving straight to individual nozzle control for chemical placement and comprehensive data gathering and analysis capabilities.
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Attracting Stellar Salespeople
From the Desk of Lynn Woolf

Attracting Stellar Salespeople

The selling season is here. Have you “stocked” your sales floor with top-notch salespeople to meet the increased traffic? Based on your responses to our 2015 Dealer Business Trends & Outlook survey, many of you say finding good employees is the issue you’re most concerned about. What steps are you taking to attract and retain good people?
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Lynn Woolf
From the Desk of Lynn Woolf

Making Price Almost Irrelevant

What if you could talk to a customer about purchasing new equipment and not ever mention price? Unfortunately, that will probably never happen, but there are lots of ways to make price secondary, says Jan Johnson of the Landmark Performance Group.
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Lynn Woolf
From the Desk of Lynn Woolf

Dare to Be Ranked By Your Customers

There are so many customer surveys being released these days that it's easy to become indifferent to them. What do researchers really know about customer satisfaction? After all, they're not face-to-face with customers, they're not backed up in the shop and they're not battling for every last sale.
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