Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

ARTICLES

Do You Cater to the Unemployed

That's a hypothetical question a manufacturer posed to dealers during a recent conversation. His point: Many dealerships' 8 a.m.-5 p.m. business hours don't work for people with jobs. That means they will drive by your dealership with its "closed"? sign straight to a major retailer, one with lights blazing and cash registers beeping.
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Rural Lifestyle Dealer Exclusive Manufacturer Viewpoint: Zetor North America

Zetor’s Re-Launch Promises Simple, Hard-Working Tractors for Customers, Better Support for Dealers
Gary Bogart, general manager of Zetor North America, doesn't underplay the challenges Zetor faces in re-introducing its brand and reinvigorating its dealer network. However, in this exclusive interview with Rural Lifestyle Dealer, he shares how the company is making changes at the management, equipment and dealer levels to help Zetor grow.
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