Whether it’s a phone call, an email, an exchange on social media or an in-person conversation, a well-handled customer service experience can be the simple difference between a return customer that speaks highly of you and recommends your business to others … or a negative review that can quickly spread like wildfire.

The old saying "you don't know what you don't know" has never been truer. But by simply asking the question and showing that you care, you'll be surprised by what you might learn in the process.