Olivia Cox

Olivia Cox

Olivia began at Lessiter Media as a Marketing Intern in April 2023 since then she has transitioned into the role of Content Marketing Specialist and acts as a link between the Marketing and Digital Media departments. In this role, she contributes to digital content production and campaign execution, tactics and strategies geared to help grow Lessiter Media’s audiences.

ARTICLES

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Why Measuring Social Media Metrics Matter

Lessiter Media Content Marketing Specialist offers valuable insight into why measuring social media metrics matters and what data is most important for equipment dealers in this Marketing Minute.
While evaluating social media performance data is a great practice in general, it’s important to ensure that the metrics you’re analyzing actually correlate with your specific goal.
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