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Articles by Chad Elmore

Dealership of the Year: S&H Farm Supply

By Chad Elmore posted on October 6, 2011 | Posted in Manufacturer News, Best Practices
Just north of the Missouri city of Springfield on Highway 13, a billboard tells travelers they're in "S&H Country." Part of a comprehensive marketing campaign, the slogan has helped make S&H Farm Supply's store near the state's third largest city more visible among large property owners, commercial cutters and hobby farmers.
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From the Desk of Chad Elmore

OPEI Starts Legal Challenge to EPA's 'Regulation to Mitigate Misfueling'

By Chad Elmore posted on September 27, 2011
The controversy over ethanol in gasoline continues. This month, the Outdoor Power Equipment Institute (OPEI) started a formal legal challenge to the U.S. Environmental Protection Agency’s (EPA) “Regulation to Mitigate Misfueling” rule that addresses concerns about 15% ethanol blends and non-road products and older model-year vehicles.
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From the Desk of Chad Elmore

Catering to New Types of Customers

By Chad Elmore posted on September 12, 2011
One of the common traits we hear when talking about the buying habits of rural consumers is that they'll do a lot of research before making any purchase. In that respect urban or rural really doesn't matter -- they're just like any wise consumer these days.
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From the Desk of Chad Elmore

Economic Potential in Rural Communities

By Chad Elmore posted on August 15, 2011
In June, the White House announced the establishment of the White House Rural Council. At the time, the Obama Administration said, "while rural communities face challenges, they also present economic potential."
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From the Desk of Chad Elmore

Advancements in Chainsaw Technology

By Chad Elmore posted on August 1, 2011
At press events, editors often have an opportunity to operate new equipment while learning about the latest technology. These events have a similar look and feel to dealer meetings hosted by equipment manufacturers, where engineers and product managers talk about new products.
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Haltom Equipment
Dealer Profile: Haltom Equipment

An Equipment Dealer Starts Over

Lost in a merger of dealerships, Haltom Equipment re-opens with a focus on providing better service to rural and commercial customers.
By Chad Elmore posted on July 13, 2011 | Posted in Best Practices
Lost in a merger of dealerships, Haltom Equipment re-opens with a focus on providing better service to rural and commercial customers.
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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