Articles by Chad Elmore

From the Desk of Chad Elmore

Community Support

Whether you're expanding your dealership by merging with a store in another city or looking for ways to increase the customer base in your hometown, winning the support of the community is crucial to a successful business.
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Dealership of the the Year: S&H Farm Supply

Supporting the Commercial Cutter

Thanks in part to the number of large corporations based in Springfield, Mo., the region is a strong market for the commercial cutting business. Attracting that segment of equipment buyers has been an important part of S&H Farm Supply's sales at its Rogersville location, located 10 miles east of Missouri's third largest city.
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From the Desk of Chad Elmore

What the Busy Society Means for Your Dealership

The sad fact is that in this extremely busy society, in order to get everything done in a given week, or an evening after work. Given a window of time to cross a few things off a list, rural lifestylers need 100% equipment availability -- just like the folks in production ag.
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How to Sell Generators: Selling Peace of Mind

Thanks to severe weather and an aging power grid, generators can provide additional sales any time of the year.
In August, as Hurricane Irene aimed for the U.S.'s Eastern Seaboard, residents along the coast went shopping. Stores were cleaned out as people bought essentials to help them get through the storm and clean up in the aftermath. In a few hours, flashlights, batteries and essential food items were in short supply across the region.
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How to Sell: Generators

Factory Training Connects Watts to Horsepower

Portable or stationary stand-by power generators can be a good fit for outdoor power equipment dealers because they already have the engine knowledge. The electrical side can be quite foreign, though. To help dealers and their technicians bridge the gap from horsepower to watts, many OEMs offer training programs.
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