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How to Sell

Skid Steers & Attachments: Compact, Strong and Looking for Work

While the economic downturn hit compact equipment sales hard, dealers don�t have to stock new skid steers to sell attachments.
By Chad Elmore posted on July 13, 2011 | Posted in Niche Markets
Often called the “Swiss army knife” of construction equipment, the compact and powerful skid steer and its tracked counterparts can find work on a hobby farm or in a landscaping operation as easily as they can on a building site.
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Visiting Rural King's Massey Ferguson Kiosk

By Chad Elmore posted on May 9, 2011
Located in a strip mall on the south side of Martinsville, Ind., this Rural King store puts an old Wal-Mart building to good use. Inside is everything the consumer could need or want, including bird food, jeans, park benches, pedal boats and tractors.
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How To Sell Rotary Tillers: Sell Today, Till Tomorrow

Selling rotary tillers to rural lifestyle customers requires keeping them in stock and ready for delivery.
By Chad Elmore posted on April 6, 2011 | Posted in Niche Markets
Picture this: I's a Friday afternoon in May, and the warm, dry weather is expected to continue through Sunday. Then, a couple shows up at your dealership and walks straight to the rotary tillers. Is your staff ready to close the sale?
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Explaining Ethanol

By Chad Elmore posted on February 10, 2011 | Posted in Manufacturer News
Corn-based ethanol has become the additive of choice for oxygenated fuel in the U.S. While that’s good news for the environment and the nation’s path to energy independence, ethanol can wreak havoc on small engines.
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From the Field: 2011 Will Be A Good Year

By Chad Elmore posted on February 9, 2011 | Posted in Manufacturer News
It's appropriate that the annual product Showcase issue runs in the same issue as our 2011 Rural Lifestyle Dealer Business Trends & Outlook report. Dealers are anticipating a good year, and many are interested in taking on new categories and brands of machinery.
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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