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Rodney Miller

Rodney Miller was raised on a farm in the Benton, Ill., and maintains a 1,000 acre, row-crop operation there and a smaller operation near his current home in Athens, Ga. Miller was CEO of McCormick International USA and Montana Tractors. He was also a territory manager for both Long and Mahindra USA tractor companies, managing dealers in several states. Since 2010, he’s served as the assistant to the dean and director of advancement and external affairs for the College of Agriculture and Environmental Sciences at the Univ. of Georgia. He is an avid collector of antique tractors and equipment.

Articles

ARTICLES

Selling the Rural Lifestyler: Selling to Your Budget-Conscious Shoppers

By Rodney Miller posted on February 7, 2013 | Posted in Best Practices

One of our greatest challenges in sales is trying to sell a large-ticket item to a budget-conscious buyer or one who had no idea of the price they would have to pay. How can you move that customer from "sticker shock"? into acceptance and finally on to making a purchase? Be prepared. This almost always takes more than one visit.

Selling the Rural Lifestyler: Show Season Thoughts: Take Time to Sell

By Rodney Miller posted on October 11, 2012 | Posted in Rural Lifestyle Market

I love fairs and farm shows. The first farm show I ever attended was the Illinois State Fair in Springfield, Ill., way back in the mid 60s. Back then, farm equipment manufacturers displayed their newest equipment at state and county fairs. That day has largely passed. It was before the large farm shows of today were prominent, and before our society became so mobile. I always enjoyed seeing all the equipment and hearing salesmen from the factories promoting their products. It was a scenario we don't always emulate.

Selling the Rural Lifestyler: Get Away from 'This Month-itis'

By Rodney Miller posted on July 11, 2012 | Posted in Best Practices

Father's Day caused me to stop and reflect, maybe more than usual, about my father and his selling skills, as well as the great values he instilled in my siblings and me. My dad, Gene Miller, and my uncle, Charlie Miller were two of my heroes when it came to business. Uncle Charlie was an International Harvester dealer in McLeansboro, Ill., and both were sales- men, the kind you seldom see anymore.

Selling the Rural Lifestyler: People Buy Products from People They Like

By Rodney Miller posted on April 6, 2012 | Posted in Rural Lifestyle Market

As a former basketball coach, even my best teams had games where we tripped over the end line stepping onto the court. These were always followed with several practices where we focused on the "fundamentals"? and got back to the basics of what made us good in the first place.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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