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Articles by Michael Ellis

Michael Ellis

If It’s Everyone’s Job, It’s No One’s Job

A recent Rural Lifestyle Dealer poll addressed the topic of greeting customers and, while there was a clear-cut winner, it actually raised more questions than answers for me.
By Michael Ellis posted on August 14, 2017 | Posted in Dealership Marketing
A recent Rural Lifestyle Dealer poll addressed the topic of greeting customers and, while there was a clear-cut winner, it actually raised more questions than answers for me.
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Yanmar
Bonus: Q&A with Bob Clements

Making the Most of the Off-Season [Webinar]

By Michael Ellis posted on December 8, 2016 | Posted in Best Practices

Bob Clements, one of the nation’s top dealership consultants, shares specific, simple ideas to help you evaluate, adjust and tune up your processes and your team's skills that will help make 2017 one of your best years ever. The webinar is followed by a Q&A. This FREE webinar is brought to you by Yanmar.


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Michael Ellis
From the Field

What’s Next?

By Michael Ellis posted on November 12, 2016 | Posted in Rural Lifestyle Market
Back in the fall of 2007, Rural Lifestyle Dealer debuted with the aim of helping dealers identify and adapt to an evolving market where a new type of buyer was taking on a significant role.
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Michael Ellis

From the Field: What’s Next?

By Michael Ellis posted on November 12, 2016 | Posted in Rural Lifestyle Market
Back in the fall of 2007, Rural Lifestyle Dealer debuted with the aim of helping dealers identify and adapt to an evolving market where a new type of buyer was taking on a significant role. As then-managing editor Dave Kanicki put it in the inaugural issue, “The hobby farmer, the rural lifestyler, the large property owner — representing the most significant growth market for farm machinery during the past half-decade and for the foreseeable future — require a different kind of approach.”
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Yanmar

[Webinar] The 7 Guiding Principles of Successful Dealers

By Michael Ellis posted on August 11, 2016 | Posted in Rural Lifestyle Market
During this webinar, Bob Clements shared the 7 guiding principles of successful dealers and gave you a simple tool you can use to evaluate yourself and your dealership so you can set yourself apart from your competitors, encourage and motivate your people and obtain the level of success you are striving to achieve. This FREE webinar was brought to you by Yanmar. [To view any of our webinar replays, you must be logged in with a free user account.]
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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