Kayla is an editorial intern at Lessiter Media in the Ag department. She is currently obtaining her masters degree in English at Mount Mary University in Milwaukee, WI.

Help Your Customers Choose a ‘Living Landscape’

By Kayla Urban posted on April 23, 2018 | Posted in Dealer News

In some parts of our country, people are replacing their lawns with rocks, mulch, cacti and plastic grass — deadening the landscape in order to conserve water — but your customers don’t have to take that route.

The Search for Hidden Cash in Dealerships

By Kayla Urban posted on December 7, 2017 | Posted in Best Practices

Uncover hidden cash and build profits in your dealership by understanding cash management and the benchmarks you should be striving to reach, says Rex Collins, a principal of HBK CPAs & Consultants.

RDO Equipment Targets Rural Lifestylers with Content Marketing

By Kayla Urban posted on November 20, 2017 | Posted in Dealership Marketing

Adapt the strategies of RDO Equipment Co., a John Deere dealership with 75 locations, to reach hobby farmers, large acreage owners and others.

Using Empathy to Educate & Sell

By Kayla Urban posted on September 27, 2017 | Posted in Best Practices

Columnist and industry expert Mike Wiles gives his feedback how to serve the new needs of today's rural lifestyle customers.

Videos

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

Kayla Urban

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