Articles by Lisa Bocklage

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How Does Facebook’s Recent Changes Affect My Dealership Promotions?

By Lisa Bocklage posted on February 8, 2018 | Posted in Best Practices

A dealer asks how to address Facebook’s recent changes regarding the types of posts, videos and photos that appear in news feeds.

Marketing Matters

Simple Strategies to Drive Facebook Engagement for Dealers

Engaging with those who follow your Facebook page is almost more important than the page itself.

By Lisa Bocklage posted on May 27, 2016 | Posted in Dealership Marketing

Follow these simple tips to build relationships with your followers, manage the social content and implement a Facebook advertising program.

Marketing Matters: Marketing to Engage

Implement new ways to connect with customers.

By Lisa Bocklage posted on January 25, 2016 | Posted in Dealership Marketing

Marketing communications is all about engagement. Whether it’s social, digital or traditional marketing, your marketing messages should encourage customers to learn about your dealership, to consider your products/services for purchase, or to take action before, during or after the sale.

Marketing Matters: How Secure is Data Your Dealership Collects?

Take precautions to protect customer and employee data.

By Lisa Bocklage posted on April 27, 2015 | Posted in Best Practices, Dealership Marketing

“40 Million Card Accounts Affected by Security Breach at Target” was the alarming headline in December 2013, describing one of the largest data breaches in history. Millions of Target’s customers’ credit and debit cards were compromised and it cost Target over $100 million to rectify. On the heels of this announcement, 2014 didn’t miss a beat on big data breaches. Several corporations fell victim to credit card breaches, including Neiman Marcus, Sally Beauty, Michaels, United Parcel Service, Dairy Queen and Home Depot.

Marketing Matters: Marketing Plan Basics

Develop a successful marketing plan one step at a time.

By Lisa Bocklage posted on January 13, 2015 | Posted in Dealership Marketing

Develop a successful marketing plan one step at a time.

Marketing Matters: From Prospect to Long-Term Customer

By Lisa Bocklage posted on November 3, 2014 | Posted in Dealership Marketing

Leverage engagement throughout the customer life cycle.

Marketing Matters: The Relationship is in the Details

By Lisa Bocklage posted on April 6, 2012 | Posted in Dealership Marketing

If location, location, location are the three most important things to a realtor, then knowledge, knowledge, knowledge may be the three most important things to a rural lifestyle and farm equipment dealer.

Marketing Matters: Update Your Web Site with a Goldfish in Mind

Uncover easy ways to keep your online presence fresh and engaging.

By Lisa Bocklage posted on February 10, 2012 | Posted in Dealership Marketing

Uncover easy ways to keep your online presence fresh and engaging

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.