Lisa Bocklage

Lisa Bocklage

Lisa Bocklage is an account director at Osborn Barr, an agriculture-focused full-service marketing agency. She supports the Equipment and Outdoor Group, providing marketing solutions for some of agriculture's largest machinery, tire and building companies. She lives in Franklin County, Mo., 5 miles from the family farm.


Marketing Matters: Marketing to Engage

Implement new ways to connect with customers.
Marketing communications is all about engagement. Whether it’s social, digital or traditional marketing, your marketing messages should encourage customers to learn about your dealership, to consider your products/services for purchase, or to take action before, during or after the sale.
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Marketing Matters: How Secure is Data Your Dealership Collects?

Take precautions to protect customer and employee data.
“40 Million Card Accounts Affected by Security Breach at Target” was the alarming headline in December 2013, describing one of the largest data breaches in history. Millions of Target’s customers’ credit and debit cards were compromised and it cost Target over $100 million to rectify. On the heels of this announcement, 2014 didn’t miss a beat on big data breaches. Several corporations fell victim to credit card breaches, including Neiman Marcus, Sally Beauty, Michaels, United Parcel Service, Dairy Queen and Home Depot.
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