Don White, store manager at Rigg's Outdoor Power Equipment in Lafayette, Ind., talks about the importance of the customer. In a past position, White worked at a car dealership and he uses those experiences to ensure his staff is catering to the specific needs of each customer.

Don White, store manager of the Lafayette, Ind., location of Rigg's Outdoor Power Equipment, talks about the dealership's initiatives to partner with local businesses to offer discounts to employees. Riggs has partnered with the Subaru manufacturing plant in Lafayette to get employees of the plant discounts on equipment and service.

Rigg's Outdoor Power Equipment shares its best practices for dealing with the seasonality of cashflow and employee productivity in Rural Lifestyle Dealer's year-long 'Season-to-Season' series.

Rural Lifestyle Dealer’s "Season-to-Season" series digs into the seasonal challenges and opportunities dealerships face in a typical year. Indiana-based Rigg's Outdoor Power Equipment leverages partnerships with large and small companies to kick off the spring selling season.

Nick Stergos, vice president of parts & service at Rigg's Outdoor Power Equipment in Valparaiso, Ind., explains how the dealership sets quotas for parts and service at each store. At the end of the year, he looks ahead to the coming year and lays out expectations for each store with expected growth.

Rural lifestylers love working and playing on their properties. They are turning to utility terrain vehicles (UTVs) — in record numbers — to help them do both. Retail sales of UTVs in North America reached their highest level in 2011, with more than 280,000 units sold, according to Power Products Marketing. The trend is higher for 2012, with sales expected to climb another 12-15%.