Articles by Tim Brannon

Confessions of an Allis-Chalmers ‘Tech-Man’, Part 1

The world of agricultural equipment prior to the current millennium was ‘a man’s world.’

By Tim Brannon posted on June 16, 2023 | Posted in Rural Lifestyle Market

The world of agricultural equipment prior to the current millennium was ‘a man’s world.’ Equipment Dealer Tips, Tales & Takeaways is brought to you by the Solectrac.

When Someone 'Moves the Keys' On Your Dealership

By Tim Brannon posted on June 8, 2023 | Posted in Best Practices

We in the farm equipment dealerships are all “called on”' by a manufacturer's sales representative. These are either independent sales representatives or employees of the brands you retail. Equipment Dealer Tips, Tales & Takeaways is brought to you by the Solectrac.

My Days as an OEM ‘Blockman’

By Tim Brannon posted on May 24, 2023 | Posted in Best Practices

Building Back Gooder

By Tim Brannon posted on May 1, 2023 | Posted in Best Practices

This is the second installment of some experiences we encountered after the total loss of our dealership. Equipment Dealer Tips, Tales & Takeaways is brought to you by the Solectrac.

Fast and Fiery-ous

By Tim Brannon posted on April 17, 2023 | Posted in Best Practices

FDR said Dec. 7 would live in infamy. March 10, 2023, will live in memory — mine and my wife Debbie's — forever as well.
Equipment Dealer Tips, Tales & Takeaways is brought to you by the Solectrac.

Our Industry’s Connection to China: An Optimistic Point of View

By Tim Brannon posted on March 31, 2023 | Posted in Best Practices

While flipping the channels, I stumbled across a movie I thought was so ridiculous I wondered what network would play it, not to mention the fact that someone funded a movie like this. Equipment Dealer Tips, Tales & Takeaways is brought to you by the Solectrac.

Idiocracy: Our Industry’s Dependence on China

By Tim Brannon posted on March 22, 2023 | Posted in Best Practices

Battling Through the Next Market Cycle

By Tim Brannon posted on February 27, 2023 | Posted in Best Practices

One cannot and had better not plan for failure and lower sales, but we should go to battle in the marketplace with all the tools we can carry. Equipment Dealer Tips, Tales & Takeaways is brought to you by the Solectrac.

Are 'UFOs' Circling Your Dealership?

By Tim Brannon posted on February 21, 2023 | Posted in Best Practices

The past few weeks have not been confidence builders when it comes to trusting our government's handling of 'unidentified objects'. Looking inward, do we have 'surveillance balloons' flying over our dealerships unawares? Equipment Dealer Tips, Tales & Takeaways is brought to you by the Solectrac.

Right vs. Ability to 'Repair'

By Tim Brannon posted on January 17, 2023 | Posted in Best Practices

Recently, there was a court ruling about ‘Right to Repair’ or R2R as it applies to farm equipment. The new court ruling gives owners the ‘right’ to repair, but will they have the ‘ability’ and at what cost? Equipment Dealer Tips, Tales & Takeaways is brought to you by the Solectrac.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.