After graduating from Murray State University, Tim Brannon joined Allis-Chalmers Farm Equipment in 1975 as Territory Manager. After 3.5 years, he returned home to his Tennessee roots to lead B&G Equipment, Paris, Tenn., where he serves today as dealer-principal of the Massey Ferguson operation. In addition to contributing to Lessiter Media’s Farm Equipment, No-Till Farmer and Rural Lifestyle Dealer properties, he writes the Rural Lifestyle Dealer blog, Equipment Dealer Tips, Tales & Takeaways.

High Tech Under the High Arch in St. Louie

By Tim Brannon posted on January 14, 2026 | Posted in Best Practices, Rural Lifestyle Market

Tim Brannon shares how AI, precision tech and even a few glazed-over moments in St. Louis convinced him that high-tech farming is no longer optional.

My W roaDster

By Tim Brannon posted on December 20, 2025 | Posted in Best Practices, Rural Lifestyle Market

From a dusty trade-in to parade-ready low rider: a WD Allis gets a wild second life. Equipment Dealer Tips, Tales & Takeaways is brought to you by NAEDA.

Loretta Lynn, National Farm Machinery Show and a Tractor Pull to Remember

By Tim Brannon posted on December 5, 2025 | Posted in Best Practices, Rural Lifestyle Market

He told me to get the AC 8550 from the Loretta Lynn Farm, get a set of rules, and prepare it to pull in the new 4WD class at the National Farm Machinery Show in Louisville. I said, “Do what?” Equipment Dealer Tips, Tales & Takeaways is brought to you by NAEDA.

Customer Service & Tribal Knowledge Set Dealers Apart from ‘Big Box’ Competition

By Tim Brannon posted on November 26, 2025 | Posted in Best Practices

We, as independent dealers, must provide extra service and expertise to compete and win over the box stores and bigs. Equipment Dealer Tips, Tales & Takeaways is brought to you by NAEDA.

A Dealer’s Ode to Thanksgiving

By Tim Brannon posted on November 24, 2025 | Posted in Best Practices, Rural Lifestyle Market

Thanks to the farmers, the ranchers and hobbyists who make us a living and keep us the jolliest. Equipment Dealer Tips, Tales & Takeaways is brought to you by NAEDA.

A Lesson from the Legends

By Tim Brannon posted on November 3, 2025 | Posted in Best Practices

Just prior to our participation in the “Dealer Panel,” several founders of farm equipment companies were inducted into Farm Equipment’s Shortline Legends Hall of Fame — with several things in common. A vision, hard work and a “stick to it” work ethic that resulted in successes that have lasted for generations. Equipment Dealer Tips, Tales & Takeaways is brought to you by NAEDA.

A Tale of Two Farmers

By Tim Brannon posted on September 25, 2025 | Posted in Best Practices

Never in our history have we experienced the diversity in agriculture as to the productivity of row crop vs. cattle producers. Equipment Dealer Tips, Tales & Takeaways is brought to you by NAEDA.

One Size Does Not Fit All with Dealers and Shortlines

By Tim Brannon posted on September 5, 2025 | Posted in Best Practices

Shortline equipment has long helped dealers stay profitable and adaptable — but as majors push “purity,” the tension between innovation, dealer needs, and manufacturer control is only growing. Equipment Dealer Tips, Tales & Takeaways is brought to you by NAEDA.

Who Moved the Cheese?

By Tim Brannon posted on August 13, 2025 | Posted in Best Practices

In today’s ag market, the “cheese” has been moved again—are you adapting like Scratch and Sniff, or stuck hemming and hawing? Equipment Dealer Tips, Tales & Takeaways is brought to you by NAEDA.

I Shed a Tear

By Tim Brannon posted on July 2, 2025 | Posted in Best Practices

A touching reflection on watching a grandson step into the family business — and the emotions that come with seeing him grow up behind the wheel.

Videos

Ferris Introduces 10-Year Suspension Warranty

Ferris showcases products at the 2026 National Farm Machinery Show including 40Hp zero-turn and Blower.

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