Williams Tractor’s powersports stores offer insights into new ways to market equipment at its rural lifestyle locations.

Williams Tractor, with locations in Arkansas and Louisiana, keeps its shop personnel busy and productive year-round. The dealership team shares its best practices related to service personnel in this second installment of the “Season-to-Season” series. These practices have enabled the dealership to avoid off-season drains on cashflow.

The dealership has locations in Arkansas and Louisiana and expected to top $140 million in total sales in 2016.

One of the biggest decisions facing dealerships revolves around setting fair equipment margins. If high profit is the goal, sales may be lost to competitors, but aggressive pricing could lead some to feel they could have done better.