Doug Williams is the second-generation owner of Williams Tractor. The 7-store group stretches from the hills of northwest Arkansas to the Louisiana delta.
Rural Lifestyle Dealer’s series, “Season-to-Season,” digs into the seasonal challenges and opportunities dealerships face in a typical year.
Fayetteville, Berryville, Rogers and McGehee, Ark., and Rayville, La.
Ownership: Doug Williams, Dwight Williams and Gary Tollett
Lines: New Holland, Case IH, Kioti, Bush Hog, Woods, Rhino, Big Dog, Bad Boy, Bobcat, Polaris, Kawasaki, Yamaha, Suzuki, KTM, Kymco, Haybuster, Vermeer, Hustler, Terex and Landoll
Business System: DIS
Challenge & Solution: Maintaining positive off-season cashflow in the service department by offering diverse products and aggressively pursuing high machine populations.
Winter 2017: Making the Sale
The leadership team shares strategies regarding margins, rental, marketing and more in the first installment of the 2017 ‘Season-to-Season’ series.
Spring 2017: Maximizing the Impact of Seasonal Employees
The dealership focuses on year-round staffing averages, finding and mentoring employees and rewarding extra effort.
Summer 2017: Leveraging Strategies from the Powersports Industry
Williams Tractor’s powersports stores offer insights into new ways to market equipment at its rural lifestyle locations.