Items Tagged with 'Frank lessiter'

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2026 Frank Lessiter Ag Media Scholarship.jpeg

Jenna Kudrna Named 2026 Lessiter Ag Media Scholar

April 24, 2026

Jenna Kudrna, Milton, Wis., was named the 2026 recipient of the Frank Lessiter Ag Media Scholarship.

To the Point

‘Judge Me on My Losers’

Lessiter Media President revisits the ‘one thing’ maxim & challenges his audience to gauge success or failure on the type of business you were born to serve.

By Mike Lessiter posted on September 30, 2025 | Posted in Dealership Marketing, Rural Lifestyle Market

Lessiter Media President Mike Lessiter revisits the ‘one thing’ maxim & challenges his audience to gauge success or failure on the type of business you were born to serve.

Lessiter Media Announces Leadership Team Appointments

April 8, 2025

Lessiter Media Inc., owned and operated by Frank and Mike Lessiter, has announced two Leadership Team appointments that coincide with the long-planned-for retirement of Vice President Michael Storts.

Lessiter Media Co-Founder Pam Lessiter Passes

She co-founded ‘a different kind of ag publishing company’ in 1981 with husband, Frank

March 11, 2025

Pam Lessiter, co-founder of Lessiter Media Inc., passed away peacefully at home, surrounded by her loving husband, Frank, and all 4 of her children in a room packed with in-laws and grandchildren on March 8, 2025 after an unwavering 7-year battle with lung disease.

Seeking Leaders in Conservation Agriculture for CTIC Hall of Fame

February 12, 2025 | Posted in Best Practices

Nominations are now open for inducting innovators, trailblazers, mentors, and other contributors to conservation agriculture into the 2025 CTIC Hall of Fame.

Observations on Dad’s Calling

By Mike Lessiter posted on September 5, 2024

It’s a pleasure to introduce you to my dad, Frank Lessiter, and what I would call the 5th child in our family, his No-Till Farmer (NTF) publication. I was 3 years old when Dad put out the first edition, and I can’t recall a time when NTF wasn’t a part of the family.

No-Till’s Johnny Appleseed

By Randall Reeder posted on September 4, 2024

When it comes to no-till, there is no bigger name than Frank Lessiter.

Beatrice Lazarski Named 2024 Frank Lessiter Ag Media Scholar

May 9, 2024

Beatrice Lazarski is a Junior from Wauwatosa, Wis., studying Life Sciences Communication, Spanish and Psychology with a certificate in History. "I am so appreciative of the opportunities this scholarship has given me," Lazarski says.

To Sell EV Tractors, Manufacturers Need to First Sell Their Dealers

Car, truck and tractor companies need to get dealership sales teams on board first if they want buyers to follow.

By Frank Lessiter posted on March 1, 2024 | Posted in Dealership Marketing

In a recent Inc. article, Howard Tullman points out that most car dealers aren’t much interested in selling electric vehicles (EVs.) And the same is likely true for many farm equipment dealers.

A Labor Day Message: What Work Has Taught Me…

By Mike Lessiter posted on September 3, 2023

This morning, as part of a Labor Day message at church (“The Parable of the Workers in the Vineyard,” Matthew 20), our pastor recapped the jobs he had in his lifetime. It spurred a conversation with my 17-year-old, Hayden, as he starts his senior year of high school.

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