Don’t Let 'Low-Hanging Fruit' Hold Back Your Sales

March 8, 2019 | Posted in Best Practices, Dealership Marketing

Ask yourself these three questions to break your dependence on relying too much on low-hanging fruit for sales prospects.

Big Picture

The Only Way to Sell at a Higher Price Than Your Competitors

By Rural Lifestyle Dealer Staff posted on September 20, 2017 | Posted in Best Practices

Source: The Sales Blog

Commanding a higher price means being different in way that makes a difference.

Big Picture

Sales Strategy #1: Get an Up-Front Agreement

Give your year-end sales a boost with these 5 strategies.

October 31, 2016 | Posted in Best Practices

Source: Inc. Magazine

Give your year-end sales a boost with these 5 strategies.

Season To Season: Heritage Tractor

Selling to Rural Lifestylers

By Lynn Marcinkowski Woolf posted on September 19, 2013 | Posted in Best Practices, Dealership Marketing

Kevin Bradford, salesperson for Heritage Tractor, Baldwin City, Kan., shares sales strategies for the rural lifestyle market.

The Big Picture

6 Sales Questions You're Afraid to Ask

July 29, 2013 | Posted in Dealership Marketing

There's a famous scene in the 1992 movie "A Few Good Men" where the hardened professional soldier (Jack Nicholson) yells to the idealist lawyer (Tom Cruise): "You can't handle the truth!" Sad to say, that's often the case for salespeople, who are sometimes afraid to ask prospective customers questions that might reveal that the "opportunity" isn't going as well as they assumed.

Videos

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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