Here are the top 5 categories driving unit sales growth for rural equipment dealers, according to Rural Lifestyle Dealer's 2020 Dealer Business Trends and Outlook Report.

See how dealers are addressing the top challenges they're facing right now.

Here are some comments dealers shared: “New location, new products and more experienced salespeople.” ... “Technology is the largest opportunity for growth and well as offering rental units. Our 40 horsepower and down tractors are an area that will keep us afloat in the next few years.” ... “Online marketing and sales. Increased online scheduling for service.”

The U.S. economy has been rising for 27 months, a pattern that’s at lease 8 months longer than typical, according to Alex Chausovsky, senior consulting adviser with ITR Economics.