Rural Lifestyle Market Still Positive for 2020

Annual survey shows dealers are positive about total revenues and aftermarket revenues, as well as zero-turn mower sales.

By Lynn Marcinkowski Woolf posted on February 5, 2020 | Posted in Manufacturer News, Data & Forecasts, Rural Lifestyle Market

The trend toward moderated optimism for the rural equipment market that showed up in 2019 looks to continue this year, with aftermarket revenue and zero-turn mowers being growth drivers in 2020. This is based on responses from dealers across North America in Rural Lifestyle Dealer’s 12th annual Dealer Business Trends & Outlook Report.

Finding Ways to Cut Costs, Manage Better

Here are suggestions for controlling expenses, increasing service department profitability and making smarter purchases of goods and services.

By Rex A. Collins posted on April 8, 2019 | Posted in Best Practices

Here are suggestions for controlling expenses, increasing service department profitability and making smarter purchases of goods and services.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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