According to an Aug. 31 report from Power Sports Business, now 3-store OPE dealer Ball Equipment has opened its third facility in Birch Run, Mich.

Both locations will offer the full line of Case Construction Equipment for sale or rent, plus parts and service and a line of construction tools. The Indiana location is in Mishawaka, just east of South Bend, and the Michigan location is in Dorr, a few miles south of Grand Rapids.

Andrew Heilman, a key member of the Kawasaki Engines and Power Products Division staff since 2002, has been promoted to the position of Business Projects Specialist. He will have a broad opportunity to aid the company’s growth with responsibilities focused in the areas of relationship management, strategic planning, and communications as they apply to the formulation of new business opportunities and projects.

Ken Kozminski says it’s easy for equipment dealers who are good listeners to up-sell items to rural lifestylers: “People who are passionate about what they’re doing have a tendency to spend more money on the things they enjoy.”