Mixing blood and business is a delicate balancing act. Connor Campbell catches up with the father-son duo at Broadhead Equipment to discuss growth, trust, and the impact of being named Dealership of the Year.

How’s 2025 shaping up for Broadhead Equipment? After major changes to the dealership in late 2023 brought remarkable results in 2024 for Broadhead Equipment, 2025 finds Richard and Jordan continuing to prioritize stellar service and customer satisfaction which is already paying off.

In serving its rural Alabama region, the Broadhead family takes its commitment to the community seriously and invests time and talent into maintaining a presence in the areas it serves. From school visits to taking equipment to events and connecting with future generations, Richard and Jordan discuss the value of strong community relations.

In 2024, Broadhead increased revenue by 49% and reduced expenses by 25%. Learn what transpired behind the scenes within the dealership and product lineup to create those results, and their plans to position themselves for further growth.

With a laser focus on customer service, Broadhead Equipment owner Richard Broadhead explains what he wants any visitor to his dealership to know about the business.