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Rural Lifestyle Dealer Names New Editorial Advisory Board

Select group of dealers to share insights, helping ensure coverage meets the needs of today’s dealer principals.

January 27, 2018 | Posted in Dealer News

Rural Lifestyle Dealer announces its new editorial advisory board, which is made up of a select group of dealers representing the Dealerships of the Year and others who have demonstrated excellence.

Season-to-Season

Williams Tractor: Leveraging Strategies from the Powersports Industry

Williams Tractor’s powersports stores offer insights into new ways to market equipment at its rural lifestyle locations.

By Mike Wiles posted on August 5, 2017 | Posted in Best Practices

Williams Tractor’s powersports stores offer insights into new ways to market equipment at its rural lifestyle locations.

What Rural Lifestylers Want From You

Land Management Adds Value to Retirement Investments

Joe and Sharon Kapitany have searched out the right land and the right equipment to build their perfect retirement property.

By Lynn Marcinkowski Woolf posted on April 22, 2017 | Posted in Rural Lifestyle Market

Joe and Sharon Kapitany have bought and sold 7 different farms in 4 states over the last 9 years in pursuit of the perfect retirement property — and they have finally found it. In January 2016, they bought 150 acres near Simpson, Ill., and are now building a home and tackling numerous land management projects.

Season to Season

Williams Tractor: Maximizing the Impact of Seasonal Employees

Williams Tractor of Fayetteville, Ark., focuses on year-round staffing averages, finding and mentoring employees and rewarding extra effort.

By Mike Wiles posted on April 22, 2017 | Posted in Best Practices

Williams Tractor, with locations in Arkansas and Louisiana, keeps its shop personnel busy and productive year-round. The dealership team shares its best practices related to service personnel in this second installment of the “Season-to-Season” series. These practices have enabled the dealership to avoid off-season drains on cashflow.

Williams Tractor: Location Gives Advantages

March 3, 2017 | Posted in Dealer News

The dealership has locations in Arkansas and Louisiana and expected to top $140 million in total sales in 2016.

Hoffpauir Outdoor Superstore Expands, Adds Equipment

March 3, 2017 | Posted in Dealer News, Rural Lifestyle Market

Source: The Independent, Liberty Hill

Hoffpauir Outdoor Superstore has evolved into one of the region’s premier outlets for light to heavy power equipment.

Season-to-Season

Williams Tractor: Making the Sale

Williams Tractor of Fayetteville, Ark., shares strategies regarding margins, rental, marketing and more in the first installment of the 2017 ‘Season-to-Season’ series.

By Mike Wiles posted on January 28, 2017 | Posted in Dealership Marketing

One of the biggest decisions facing dealerships revolves around setting fair equipment margins. If high profit is the goal, sales may be lost to competitors, but aggressive pricing could lead some to feel they could have done better.

Rhino's Redesigned Single Spindle Mower

February 29, 2016 | Posted in Product Innovations

Rhino introduced its newly redesigned single spindle mower at the recent National Farm Machinery Show in Louisville, Ky. The updated 272 model offers a smoother design backed by new durable features.

Rhino Introduces Redesigned Single Spindle Mower

February 8, 2016 | Posted in Product Innovations

Enhancements include the newly designed smooth top and bottom decks and updated gearbox.

Farm Progress Show 2015

Rhino Adds 15 Foot Flex Wing to Line Up

September 24, 2015 | Posted in Product Innovations

Charlie Deckler, regional sales manager with Rhino, introduces Rhino's 15 foot Flex Wing cutter, the 2150, at the 2015 Farm Progress Show. The new model has easy-open access to the gearbox which makes maintenance easier than competitors.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.