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Dealer Profile

Calculated Risk & Generational Leadership Define More Farm Stores

A 5-store, 4th generation Indiana rural lifestyle dealer combines leadership & legacy for growth in a challenging OPE market
An ag tractor dealer started by Homer More in 1913 is still running strong, led by the 4th generation leader of the family. At the helm today is Andy More, president, Homer’s great grandson.
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GIE+EXPO 2016

The 2016 Green Industry & Equipment Expo (GIE+Expo) was even bigger than the last two record-setting years. Registration was up over 11% from last year and there were a total of 900 GIE+Expo and Hardscape North America exhibitors, including 230 new exhibitors. The indoor show floor, at 80,000 square feet, was up 17% over last year and the outdoor demonstration area increased an acre to 20 acres.

Rural Lifestyle Dealer’s team of editors canvassed the show floor and outdoor demo areas to learn about the latest technologies, expanded product lines and new entrants to the market.

Here is a round-up of new introductions across a variety of product segments.

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